The Austrian architect, Adolf Loos, was a major figure in the modernists movement influencing the dislike in using ornament and seeing that it is more aesthetic. Loos tended to dislike using an excessive amount of decoration in his work. One building which me use this ideology is: 1910 Steiner House, Vienna
Adolf Loos was first truely noticed in 1910 when he made the Steiner House which had almost no decoration.
Loos decided that he disliked ornament because it was a waste of time for the people who were actually making it and it would eventually become dated.
His work was strongly influential to modernism as more buildings seem top reflect hjis, being more symmetrical and some even made of marble.